Facebook mobile gamers, in-game purchases

How often do Facebook mobile gamers make an in-game purchase? - Inside Facebook: "Not long after Facebook launched mobile app action ads, reminding users to engage with apps they’ve already downloaded, a new study by game developer Arkadium shows that nearly 40 percent of gamers polled have made an in-game purchase on mobile. These new ad units could definitely boost that number, as it would remind users to play with games or interact with apps they may have forgotten about. . . ."

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