King talks Candy Crush Saga, 2013's most lucrative mobile game | Technology | theguardian.com: "... Candy Crush Saga's rise to the top of the app store charts came as part of a wider trend of free-to-play games that made their money from in-app purchases. It's controversial in some quarters: tens of millions of people are happily playing Candy Crush Saga, with a significant chunk paying, yet there are some vociferous critics in the traditional gaming community who hate the game and the business model it represents. "Most new mobile developers have embraced free-to-play pretty quickly, and for us coming from Facebook to mobile, part of the experience was always free-to-play. But the classic console industry has always looked down on it," said Knutsson ... King has already extended Candy Crush Saga in one unorthodox direction in 2013: onto people's feet with a range of branded socks. While speculation about an IPO for the company has cooled for now, it appears to have more plans in store for its flagship game in 2014...."
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