Friday, January 3, 2014

Developer talent agency DDM, new mobile game-focused agent

Signs of the times --

Gamasutra - Developer talent agency DDM hires new mobile game-focused agent: "...The McWhorter Group acquisition -- which effectively means DDM is bringing former McWhorter Group president Adrienne Horsley onboard as a lead agent -- is an attempt by DDM to strengthen the agency’s focus on the mobile market by adding someone who has experience representing mobile game studios and hooking them up with popular brands. “Getting games in the mobile space noticed is the big challenge,” DDM co-founder Joe Minton told Gamasutra. “Connecting games with the right kind of brands can really help with app discoverability, and she [Horsley] is great at that.”"




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