Is HTML5 the answer for casual gamers? - Mobile Marketing - BizReport: "...."The challenge to date for brands has been that the only way to get games on mobile was by producing native games," said Grossberg. "Enter mobile web games. Mobile web games can be produced in a fraction of the time and cost of a native game and can be shared directly by the brands through their existing social platforms like Twitter and Facebook (again, just a click of a link with Twitter or Facebook on mobile or desktop). As an example, last summer HBO produced a mobile web game for season 6 of its True Blood franchise and used it to engage the True Blood fan base within its existing Facebook and Twitter channels.""
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