Twitch A Steal For Google?

Everything You Need To Know About Twitch.tv And Why Company Could Be A Steal For Google - Google Inc. (NASDAQ:GOOG) | Seeking Alpha: "....Google owns YouTube, one of the biggest sources of traffic on the web. Susan Wojcicki was appointed to the head of YouTube to figure out a better way to monetize YouTube's traffic. Twitch has discovered a robust way of making money through content which YouTube has been trying to emulate lately. There are two reasons why the Twitch formula is potentially extremely profitable and why Google is trying to learn from them and maybe acquire them as well. The first reason why Twitch is a compelling acquisition target in the content space is because it avoids all costs associated with generating content. Traditional video content like TV shows and movies often cost millions of dollars to produce... The other factor that YouTube has been trying to mimic lately is how players on Twitch have immense individual brand power. Twitch.tv is just as much about telling the narrative of the individuals as it is about watching them play video games. On Twitch can you watch a high school student go from playing 2-3 hours per day after he finishes his homework to competing on the Staples Center stage for a million bucks, and experience all the highs and lows along the way. Some of these players have real star power among their audience...." (read more at link above)

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