Native Advertising, Mobile Games

....many mobile game developers are getting far better results from native ads that give their players virtual rewards for real ad engagement. This is where rewarded multi-offer ads work well. For instance, many game developers offer their players a choice of either watching a video ad or downloading an app in exchange for in-game currency. While these are native ads, they look and act nothing like Facebook news feed-type ads, or content that’s indistinguishable from the actual game — in fact, their whole purpose is to clearly offer more content in exchange for ad engagement....(source infra)

Lessons About Native Advertising From Mobile Games: "...Typical click through rates for these kinds of units (mobile game ads) are well over 10 percent, with completion rates of 50 percent. By contrast, a typical clickthrough rate for ads on a newspaper website are closer to 0.3 percent. These reward-based ads have kept a lot of great indie game developers from going bankrupt, and even brought them enough revenue to start creating more games. Which takes me to the core realization I hope people in the media grasp: This game industry model can easily be adopted to media of all kinds — including and especially news editorial...." (read more at link above)


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