The Google Play Store, better categories, boost in game revenues

Google Play gets a true mobile web interface -- Mobile market researcher Distimo released new rankings that show that the recent expansion of gaming categories in Google Play actually resulted in a gaming revenue boost, thanks to an easier experience locating those games. Gaming revenue rose 15 percent in April. Google increased the gaming categories from 6 to 18 genres.

The Google Play Store saw a boost in game revenues after creating better categories | GamesBeat | Games | by Dean Takahashi: "....In the past, Google Play had six genres. Now it has 18. It kept Casual, Racing, and Sports. And it added categories such as Role Playing and Family apps. It changed Arcade & Action to Arcade, switched Brain & Puzzle to Puzzle, and updated Cards & Casino to Card. Then it added new categories such as Music, Board, Adventure, Simulation, and Strategy.

By choosing a game genre wisely, developers can significantly boost their performance in the rankings, Distimo found. For instance, Shadow Fight 2 by Russian developer Nekki generated more than 70 times more installs after switching from Arcade & Action to Role Playing. It moved from No. 222 in Arcade & Action to No. 2 in Role Playing. Nexters’ Throne Rush moved from No. 124 in Arcade & Action to No. 5 in Strategy. That helped double its device installs...."


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