Monday, April 7, 2014

Candy Crush Developer, Trademarks

Something is #rotten in #Trademarks

Sweet Victory: Candy Crush Developer Trademarks the Word 'Candy' | Entrepreneur.com: "The ruling gives King rights to the word in the domain of software products, educational services and -- somewhat tellingly -- clothing. And Apple is enforcing the decision by blasting emails to developers whose apps include the term, asking them to either rename or remove their games from the App Store. But in a market littered with emerging developers whose names often piggyback on buzzwords of the moment, makers are balking at the claim to a word as commonplace as "candy.""




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