Mobile messaging platform Tango, Mobile Games, Game Dev Investment Fund

Game developers who publish their games with Tango could reach Tango’s 200 million members through native ads, chat notifications, Tango Channels, as well as being listed as a feature game--

“We think developers can benefit from Tango’s one-of-a-kind game distribution model.” “First, we give developers access to our highly engaged member base: 70 percent of whom play mobile games. Secondly, we give them access to platform tools that allow them to increase vitality and retention on their games. On top of that, we will be putting our marketing muscle behind off-platform user acquisition." -- Tango CEO and Founder Uri Raz

Mobile messaging platform Tango hires game publishing leader and creates $25M game investment fund | GamesBeat | Games | by Dean Takahashi: "Tango, the mobile messaging network with 200 million users, wants everyone to know it is serious about publishing mobile games on its platform. Today, it is announcing it has hired mobile game veteran Jim Ying as vice president of games publishing and it is setting up a $25 million fund to invest in game developers around the world. The moves show that Tango is serious about pursuing games as a strategy to differentiate itself from larger mobile messaging networks like Facebook’s WhatsApp, and it is following in the footsteps of fast-growing Asian mobile messaging networks like Kakao Talk, Line, and WeChat...." (read more at link above)


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