App Revenue Rises in Asia, Driven By Google Play

Many Western game makers were initially skeptical about breaking into China’s app marketplace because of piracy and the difficulty of monetizing games. But Wandoujia’s data showed that mobile gamers are now more willing to spend money on in-app purchases. From April to November 2013, the average revenue per paying user for massively multi-player online games grew a massive 400%, beating growth in Japan (282% year-over-year) and Korea (342% year-over-year). (source App Revenue In Asia Grew A Massive 162% In 2013, Driven By Google Play | TechCrunch)

• For China, where only 3.5% of devices have Google Play installed, Distimo partnered with Wandoujia, one of the largest alternative Android app stores in the country, to get data from more than 300 million users...According to Wandoujia, games by foreign developers “have a big opportunity to reach millions of gamers in China,” as evidenced by the popularity of titles like Temple Run 2, Subway Surfers, Angry Birds, and Fruit Ninja, all of which were among the top seven titles in the country last year;

• Local developers still dominate non-game apps;

• China’s domestic market is so large that it can support an entirely independent ecosystem;

• The 3.5% of Chinese users who do have Google Play on their phones are a relatively international demographic. Just 65% of the apps they purchased were made by local developers, compared to 87% for Wandoujia’s users;

• Android users have a hungry appetite for in-game purchases, bucking the old myth that Chinese users won’t spend money for services. (source supra)

For more data, see the full report.

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