Friday, July 12, 2013

Microsoft Struggles to Adapt Xbox One to Japan

In Japan gamers are stepping away from their consoles and using tablets and smartphones to play games, and as a result it will be difficult to expand the volume of consoles in the living room.--

The Escapist : News : Microsoft Struggles to Adapt Xbox One to Japan: "Microsoft's entire spiel with the Xbox One was having a console designed around "the living room," being a central device that you can play games on, and much more importantly, watch TV and sports. The problem with this in Japan is that the entire concept of "the living room" is a much less important idea for Japanese families. Many people in Japan live at home until marriage, and spiraling wedlock rates mean that many do not get a living room of their own until they are much older. Furthermore, the majority of Xbox 360 gamers in Japan were really hardcore gamers, and they are more likely to have their console in their bedroom than the living room anyway." read more at link above




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