Google now accounts for nearly 25% of Internet traffic (North America)

Blog | DeepField: "While it is old news that Google is BIG , the sheer scale and dominance of Google in the Internet infrastructure has significant implications on network design and evolution. When we last published some large-scale measurements in 2010, Google represented (a now seemingly small) 6% of Internet traffic. Today, Google now accounts for nearly 25% of Internet traffic on average. Only Netflix has larger bandwidth, but Netflix peaks last only for a few hours each evening during prime time hours and during Netflix cache update periods in the early morning." (read more at link above)

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