Mobile Gamers, Spending, Behavior

Mobile gamers' spending and behavior--A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play.--

Mobile gamers' spending and behavior highlighted in new study - Mobile Marketing - BizReport: "A very small percentage of mobile gamers account for the majority of all spending. Called 'Super Whales' this group of mobile gamers makes up just 1% the player base yet accounts for 29% of all revenues, found Everyplay's survey of 3,000 U.S. mobile gamers on both Android and iOS devices.
Super Whales "love competitive games, listen to their friends' game recommendations, and want to play games that let them socialize with their friends. They love watching and sharing gameplay video, often share to Facebook and YouTube, and download more games per month than the average user." Apart from the Super Whales, those spending the most on mobile games are male and aged between 35 and 44. Among this age group the average monthly spend on mobile games is $6.07 with the next highest-spending age group those 45 years old and over ($4.79)...." (read more at the link above)

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