Apple, Google, Game Exclusivity, Promo Space

Report: Apple And Google Buy Exclusive Games With Promo Space: ".... On one level, the [Wall Street Journal] Journal's report suggests that iOS and Android mobile devices are basically going to start imitating the combatants of the consoles wars that preceded them. But what's interesting about the detail provided in the Plants vs. Zombies example is that it implies that customs and standard practices are, at best, still emerging when it comes to the new platforms. Apple, for instance "doesn't offer money for game exclusives," according to the Journal's report. Instead, the company provides "only marketing or promotional assistance," and "it typically makes such offers after meetings in which game makers either discuss or demonstrate their coming titles." Google and Amazon have also gotten in on the action by luring game developers over to their side of the fence with similar promises of "premium placement." This could lead to conflicts further down the road as exclusive deals shift the curatorial focus of featured lists and other aspects of each service's respective app store. In Apple's case, for instance, the Journal reports that "the push to secure exclusive games challenges a long-standing policy of leaving decisions about which apps its App Store promotes to an 'editorial team' that tests the software, without taking business considerations into account."..."

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