Friday, December 13, 2013

Free Gaming Apps, Disney Struggles

Will Disney Interactive finally make it pay? --

Disney Struggles to Make Its Free Gaming Apps Pay - NYTimes.com: "The company is clearly making headway in its overall games business — no small feat considering that gaming troubles have contributed to more than $1 billion in Disney Interactive losses in recent years. The company is now the No. 3 publisher of mobile games for Apple devices by downloads, behind Electronic Arts and Gameloft. Disney says it has 90 million monthly users of its gaming apps, providing a vital network of players to which it can market new offerings. The Playdom social games division of Disney, which started out focused on Facebook but has shifted toward the mobile market, has had a difficult time finding hits. . . ."




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