Zynga blew it, says EA head

Electronic Arts: "Zynga blew it" - GameSpot: ". . . "Zynga blew it. They're not a mobile business," Gibeau said when asked about Zynga cofounder Mark Pincus' belief that in the future, the majority of people would play games all the time. "We're six or seven times their size in mobile. Zynga fell into a hole because they were completely focused on one platform, which is Facebook," he added. Zynga now operates its own platform, outside of Facebook, through Zynga.com. A company representative was not immediately available to address Gibeau's comments. EA has moved away from the social networking site of late, closing some of its biggest Facebook games recently, including The Sims Social, SimCity Social, and Pet Society. "We saw all the Facebook users going to smartphones. You can't play a game on Facebook on a phone," Gibeau said. "Coupled with that was the fact that customer acquisition costs were on a straight line up.". . ."

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