Fashioholic, serious mobile fashion games

Fashioholic raises $1M to debut ‘serious’ mobile fashion games | VentureBeat: "Marketing director Anna Brody said Fashioholic specializes in “serious games,” or games that provide value other than entertainment. The games are also meant as a marketing channel for fashion brands. Participating designers choose which merchandise to display and get their products in front of engaged, style-savvy consumers. They can collect data on users’ preferences and deliver targeted merchandise. In addition to Fashion Eye, Fashioholic can develop customized games for brands, and the technology can be white-labeled."

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