4 moves Electronic Arts must make now - Fortune Tech: "4. Spend less, innovate more. EA, like many other major gaming companies, often operates under the philosophy that if you throw enough money at a game, it will sell. Not always. Dead Space 3 may have been a bestseller, but the company's Medal of Honor franchise took a major hit with the disappointing release of Medal of Honor: Warfighter last year. The game was so poorly received, even EA confessed it was an "obvious miss" and pulled the franchise "out of rotation." "We don't think it's a genre problem. It's an execution problem," Richard Hilleman, EA's Chief Creative Director, admitted earlier this year. "It's much more that we had some things we should've done better." Instead of stuffing its release schedule with releases and rushing development, focus on product. Yes it's a tired adage, but quality over quantity." (read more at link above)
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